The inspiration of KISSBAK brand comes from the famous KISS princple in the mid-1900s.It is philosophy for design and problem solving. "Keep it Simple and Smart!" Our founder is absolutely Pet lovers. He was frustrated so many times by the unqualified pet products. So he decide to design it himself. Our world and their world swirled together long ago like two different shades of paint. That's why dogs and humans love each other more than anyone else !